Later in 2000, Play-Doh Pete's beret was replaced with a baseball cap. By 1992, Play Doh Pete's beret was recolored in blue, and his eyes were given a more human look. Play-Doh packaging was briefly illustrated with children in the mid-1950s, but replaced by the Play-Doh Pixie, an elf mascot which, in 1960, was superseded by Play-Doh Pete, a smock and beret-wearing cartoonish boy. In 1996, gold and silver were added to Play-Doh's palette to celebrate its 40th anniversary.ĭoh-Dohs at the Nuremberg International Toy Fair 2016 Mascots In 1991, Hasbro became the owner of Play-Doh, and continues to manufacture the product today. In the 1980s, its cardboard can (with a rust-prone metal bottom) was replaced with a more cost effective plastic container. In 1971, Rainbow Crafts and Kenner Products merged, and, in 1987, the Tonka Corporation bought the two. Also in 1965, General Mills bought Rainbow Crafts for $3 million. By 1965, Rainbow Crafts issued a patent for Play-Doh. In 1964, Play-Doh was exported to Britain, France, and Italy. In 1958, Play-Doh's sales reached nearly $3 million. Tien Liu reduced Play-Doh's salt content (thus allowing models to dry without losing their color), and Play-Doh ads were telecast on Captain Kangaroo, Ding Dong School, and Romper Room. Also in 1956, a three-pack of 7-ounce cans was added to the product line, and, after in-store demonstrations, Macy's of New York and Marshall Field's of Chicago opened retail accounts. In 1956, the McVickers formed the Rainbow Crafts Company to make and sell Play-Doh. Joe McVicker took Play-Doh to an educational convention for manufacturers of school supplies, and Woodward & Lothrop, a department store in Washington, DC began selling the compound. Zufall and her husband came up with the name Play-Doh Joe McVicker and his uncle Noah had wanted to call it "Rainbow Modeling Compound". Her students enjoyed it, and she persuaded Noah McVicker (who also sold the putty) and Joe McVicker to manufacture it as a child’s toy. Joe McVicker was the brother-in-law of nursery school teacher Kay Zufall, who had seen a newspaper article about making art projects with the wallpaper cleaning putty. McVicker's nephew, Joe McVicker, joined Kutol with the remit to save the company from bankruptcy. įollowing World War II, with the transition from coal-based home heating to natural gas and the resulting decrease in internal soot, and the introduction of washable vinyl-based wallpaper, the market for wallpaper cleaning putty decreased substantially. It was devised at the request of Kroger Grocery, which wanted a product that could clean coal residue from wallpaper. The non-toxic, non-staining, reusable modeling compound that came to be known as "Play-Doh" was a pliable, putty-like substance concocted by Noah McVicker of Cincinnati-based soap manufacturer Kutol Products. Since its launch on the toy market in the mid-1950s, Play-Doh has generated a considerable amount of ancillary merchandise such as the Fun Factory. Īdvertisements promoting Play-Doh on influential children's television shows in 1957 furthered the product's sales. Play-Doh was demonstrated at an educational convention in 1956 and prominent department stores opened retail accounts. Play-Doh was then reworked and marketed to Cincinnati schools in the mid-1950s. The product was first manufactured in Cincinnati, Ohio, United States, as a wallpaper cleaner in the 1930s.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |